09
Jul
09

Mapa

grafica

09
Jul
09

presentación final

08
Jul
09

iPod Nano Touch

http://nanotouch.wordpress.com/

aqui esta la pagina de nuestro hipotetico producto creado por Mayer y Alfonso. ya esta agregado a los enlaces

colors

08
Jul
09

Ensayo Final

06
Jul
09

CLASE: Citas Latinoamericanas Ciencias Sociales y Humanidades

En cuanto a las opciones de busqueda no se cuenta con una busqueda avanzada, no cuenta con operadores logicos (or, and, not) cuenta con ocho campos de busqueda: Autor, institucion del autor, revista, titulo del documento, Tema, palabra clave y todos los campos. tenemos la opcion de buscar en toda la base de datos o solo en los resultados que cuentan con enlace al texto completo. El problema principal de CLASE es que solo busca una pequeña cita o parte del articulo y no tiene el articulo completo, la principal utilidad es para solicitar libros o revistas de interes que aun no se encuentren dentro de nuestra biblioteca, ciria. creo que es de los mas inutiles recursos de acceso abierto, aunque para solicitar una revista o algun articulo en una investigacion podria servirnos.

06
Jul
09

Advertising and the Transformation of Trademark Law

MARK BARTHOLOMEW*

 

The trouble with trademark law is that it tries to serve two different masters at

the same time. Over the years, multiple justifications have been provided for

trademark protection. Trademarks are a creation of common law,’ and early cases

provide insight into the reasoning for mark protection. Although a federal trademark

statute now exists (the Lanham Act),

for state trademark rights and does not alter the basic contours of the common law.

2 it essentially operates as a national register3

As a result, courts have been free to arrive at their own justifications for trademark

protection. As these justifications have been refined through years of common law

development, two primary rationales have emerged.

On the one hand, trademark law is designed to protect the buying public. When

evaluating a claim of infringement, courts will only prevent trademark uses that are

likely to confuse consumers.’ By preventing confusing uses of a mark by

competitors, trademark protection provides an incentive for the mark holder to

invest in product quality and, thereby, promotes consumer interests.’ If confusing

uses of a trademark were permitted, producers would have little incentive to invest

in their products as competitors could siphon off business goodwill.

also promote the public good by increasing efficiency: instead of engaging in a

rigorous analysis of a product every time a purchase is made, a consumer can rely

on a brand name as a valuable indicator of product reliability.

On the other hand, consumers are not the direct beneficiaries of trademark

protection and the courts have occasionally justified trademark protection by citing

the need to legally recognize the trademark holder’s time and effort in building its

brand.

advertisers by allowing them to prevent others from using their mark and gives

businesses a way to protect the goodwill created in their business and to stop

activities that threaten to dim the commercial resonance of their marks.

The tension that exists between these two rationales for trademark law has

generated vigorous debate. The debate revolves around the critics’ view of

6 Trademarks7 This justification recognizes that trademark law awards a precious right to

06
Jul
09

ScienceDirect

En este recurso podran encontrar articulos de interes para el area de ciencias y tecnologia, el sitios es amigable, contiene texto de libros y articulo de revista, el sitios es muy completo y de bastante interes, en el campo de busqueda lo puedes hacer por el nombre del libro o revista, tema e incluso paginas de los mismo o por busqueda de todos los campos o autor, el recurso contiene un total de 2500 revistas y 6000 libros.

06
Jul
09

Advertisement for The Edison Phonograph

Works from the Art Museum Image Gallery are licensed for non-commercial educational use only.
Image Copyright The Art Archive. Reproduction for the purpose of commercial use separate and apart from use of the Database of any such digital image(s) by printing or any other means of electronic copying is prohibited by applicable law. For any such use please contact the copyright holder at www.picture-desk.com.

AA399402

06
Jul
09

10 Top techologies in 2009

10 tecnologias que pudieran tener efecto sobre la industria de la tecnologia en el 2009 y el futuro. Las siguientes tecnologias son descritas: la captura de dioxido de carbono, el uso de energia nucleae en baja escala en vecindarios, la generacion de de energia por medio del mar usando generadores flotantes, el uso de energia renovable, etc.

Bigham Roy (2009). Pollution Engieneering. 10 Top techonologies in 2009. p. 18-22

06
Jul
09

Magnet TV

magnet tv

Artist:

Nam June Paik

Works from the art Museum Image Gallery are licensed for non-commercial educational use only.